and this reminds me of what, I am told, all con artists understand (a secret of the trade):  the sucker wants to be deceived.  we know the prices at WalMart are "too good to be true".  people commonly collude to some extent in their own deception, which imho doesn't really make grifters and flimflam men any less culpable.

The difference between theory and practise in practise ...