Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
There's a claim often made by opponents of globalization that says it will destroy cultures by somehow forcing our culture upon them, and it's nonsense.

It's not nonsense at all, because it's always backed by a propaganda onslaught called 'advertising.'

Your point is like trying to argue that people chose to stay behind the Iron Curtain. When there's no alternative, when you can't physically move somewhere else with alternative values, and when the media are saturated with On Message slogans peddling conformity of taste and interest, in what sense are people being offered a truly free choice?

Globalisation doesn't work on the basis of 'Well, here's an alternative way of doing things - which part or parts of it are you interested in?' It always comes with aggressive hard sell, and it's this deliberate homogenisation of values that's one of the most insidiously poisonous things about it.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 1st, 2006 at 05:08:00 AM EST
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It's nothing like the Iron Curtain.  People know of the alternative, and the alternative is available to them.  No one's forcing the people of Tibet to give up their values.  No one's forcing them to buy televisions and computers.  You can say that media advertising is propaganda -- that's certainly true.  But do you run out to the store to buy every product they advertise for?  No.  Why would you expect the people of Tibet to do so?  You have tastes and preferences, following from your own cultural likes and dislikes, and so do they.  You can't force people to accept a new set of values in a free society.  They accept these on their own.

Now, keeping people in the dark, so that they will maintain only the lifestyle of the past -- yes, that is like the Iron Curtain.

Be nice to America. Or we'll bring democracy to your country.

by Drew J Jones (pedobear@pennstatefootball.com) on Wed Mar 1st, 2006 at 07:40:50 AM EST
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