There are designer everythings, so I'm sure there must be designer cheeses. If not, this is perhaps the moment to jump in and make some money.

(Some years ago, a clever not-quite-crook in France succeeded in marketing "vintage" foie gras to silly snobbish rich people. The idea was that there were good years and less good, and years with this flavour or that, in other words a whole apparatus of connoisseur know-how akin to knowledge of wines. It was all the rage for some years, and I seem to recall that even Président Mitterand fell for it. In fact, the foie gras was bought on the wholesale market from Poland and had nothing special about it at all. The "designer" was caught and that put an end to it.)