Exactly, and 'selective reporting' is a much more fuzzy concept.

Embedded journalism is also propaganda.

No. We're talking a war zone here and journalists reporting on the military of one party to the conflict is not in and of itself propaganda. Nor is it propaganda when journalists are taken by one party in the conflict  on tours.  

Since we are all humans and incapable of being entirely objective, the word "propaganda" carries little weight.  It is certainly not universally recognized as a bad thing...

Those who can make you believe absurdities can make you commit atrocities. -Voltaire

I suggested earlier to indicate op-eds by writing out the writers' name alongside the news site's name.

_{*Lunatic*, n.
One whose delusions are out of fashion.}