Search engines suck noise. They suck because they return same results, the most popular results and not the most informative results. The quality and marginal cost of information available online is low: conversely, the search costs of specificity are high.

We come to judge the reliability, or integrity, of information by how many different publishers repeat the same news.

Over time though even this metric becomes unstable.

The upside of www distribution, besides low reproduction cost, is that many publications maintain  searchable archives. These are not cached by search engines. For the price of registration (0), one can retrieve the digital copy of an article for a fraction of it's original cost -- $4 or $6 is about market rate -- bundled in the annual subscription price valued which may be 1000x more.

That seems a small price to pay for specificity and convenience.

Diversity is the key to economic and political evolution.