And conversely, lots of people succeed in trading ethically despite the incentives built in to the system to do otherwise.

Bu then there's nothing to stop the Chinese widget makers clubbing together in their own "People's Corporate", nicking our widget design and selling the widgets directly to our customers on the Net....

My thesis is that a Cooperative of service users, working with a Cooperative of service providers, is actually both an ethical and an optimal structure, and that those enterprises that do not use the structure will be at a disadvantage to those that do.

I guess we'll have to see if I'm right...

"The future is already here -- it's just not very evenly distributed" William Gibson