Some of one and a half million people who have already bought Dawkins' book are people like this person "still looking for answers".

Millions of people also bought The Da Vinci Code looking for answers. That doesn't mean it gave them any answers worth having.

It's clear you don't understand the origins or motive power behind the fundie movement any more than Dawkins does. So for homework I suggest you research who funded Jerry Falwell and the other original fundies in the 80s, and who they were connected to politically.

When you're familiar with that, we can move on to the difference between creating media noise and crafting a coherent and memorable narrative, and the different options that are available to do that.

You might, for example, want to look into how effective direct mail campaigns have been in building up the fundie base. And whether they're more effective as agents of persuasion than a book aimed at a middle class and educated readership which has no interest in becoming part of fundie culture.

Some time spent pondering the difference in influence and effectiveness between the narrative Dawkins is selling and the knee-jerk grudge-politics of the Right could be interesting too. In fact a diary on that would be useful for everyone, and with your media background I'm sure you'd be an excellent person to write it.

Believing that Dawkins has a clue about any of this, or any influence on it at all, is entertaining, but - it has to be said - somewhat at odds with historical reality.