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What I do believe is what is commercially viable in Europe is very different from what is commercially viable in the U.S. I'm more than a decade-removed from academic literary circles, but my hunch is that in Europe, writing that has literary value may be more likely to have commercial value too.
I don't think the situation is significantly better in Europe. There's more lip service paid, perhaps; publishers work the vein of the "literary" category, for which there's a niche market. This means a fair amount of discovering seventeen-year-old female sex-maniac geniuses, brilliant young dandies, astounding first novels; and, to a great extent, authors stringing along from one book to the next on dwindling incomes precisely because they're not "commercially viable" ie the TV promotion circuit doesn't want them, and there's no subsidiary rights action (movie rights in particular) around their works.
Is there really a greater market here for what has genuine literary value? I'm not sure. The World of Books™ has consolidated and gone transatlantic since the 1980s, and many of the same criteria are applied.
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