The European Tribune is a forum for thoughtful dialogue of European and international issues. You are invited to post comments and your own articles.
Please REGISTER to post.
I would suggest a tax on all such advertisements and disallowing them as business expenses. It should be at least a tax of 100% of the cost of creating and running the ad, but some multiple if required so as to generate sufficient revenue to cover the cost of the consequences of the use of the product. These are probably the greatest for alcohol, as lives are lost and/or mangled as a routine, collateral consequence of excessive use of alcohol. Another benefit is that it might help sober up Joe Sixpack. Unanesthesized, he or some of his cohort might find more to contemplate and correct and less to celebrate about their condition.
Perhaps this is farfetched, but it is a dream of mine, and it is certainly more benign than raising revenue by legalizing lotteries and gambling.
"It is not necessary to have hope in order to persevere."
Our whole W*estern society is devoted, in one form or another, to the alteration of the mind by the narrowness of behaviour caused by the intake or provocation of biochemicals. There is only one way, in the long run, to counteract becoming predictable, and that is to consistently seek the unpredictable - even, paradoxically, biochemically.
It is very hard to run any society as a leader, without using or misusing some of this biochemical know-how. Joe Five-Brains might be a better icon of the future than Joe Six-Pack.
You can't be me, I'm taken
Perhaps this is farfetched
Temperance campaigns are certainly odd expressions of normative expectations (not continent behavior), and resulting legislation by state in the US exercises doctrinal legal realism (don't stop reading at wiki) to the limit of public safety.
Personal point of reference: Some twenty-years ago a few of my clients were a number of beer, distillery, or wine importers. Advertising media was statutorily limited to print and event (promo) media. I've been out of the loop for ten years or so (I am not in the life and not regular teevee audience). Have you notice as have I over the last five years or so increasing frequency of broadcast commercials (00:30) of beer, spirits, and liqueurs, sanctioned by a "mice type" disclaimer to "drink responsibly"?
Diversity is the key to economic and political evolution.
by Frank Schnittger - Oct 20 10 comments
by Oui - Oct 21
by Frank Schnittger - Oct 16 31 comments
by Frank Schnittger - Oct 14 29 comments
by Oui - Oct 19 17 comments
by IdiotSavant - Oct 1 8 comments
by Frank Schnittger - Oct 6 39 comments
by Frank Schnittger - Oct 1 3 comments
by Oui - Oct 21
by Frank Schnittger - Oct 2010 comments
by Oui - Oct 1917 comments
by Oui - Oct 182 comments
by Frank Schnittger - Oct 1631 comments
by Frank Schnittger - Oct 1429 comments
by Oui - Oct 1322 comments
by Oui - Oct 1014 comments
by gmoke - Oct 9
by Oui - Oct 713 comments
by Frank Schnittger - Oct 639 comments
by Oui - Oct 511 comments
by Oui - Oct 412 comments
by Oui - Oct 332 comments
by Frank Schnittger - Oct 13 comments
by IdiotSavant - Oct 18 comments
by Oui - Oct 116 comments
by Oui - Sep 299 comments
by Oui - Sep 2639 comments