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One of the main things coming out of Apollo etc IIRC was the computer development of chips for the project. Large advances in microchips and material science filtered out to the outside world. Whilst industry might have got there as well, I'd say almost certainly it would get there slower, due to the very nature of business - a business looking at short term profit is far less likely to allow their researchers the time and space to create a bigger, more long-life project with its associated spinoffs.
Early research is expensive mainly because you don't know what the right solution is - it could be any number of different options and until you pick it you don't know, so there has to be a lot of investment without too much pressure on results immediately or in every route as a lot of them will be blind alleys - but without checking, you'll never know whether they are the right one or not.
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