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And selling is very important ;-) Some time ago I read in the newspaper a discussion about humanities (word sounds strange, but that's what my dictionary gives me for 'Geisteswissenschaften') and science, where the author challenged the claim by humanists, they would be underfinanced due to the lack of economic useful results, as a myth. He wrote astronomers and particle physicists as well don't produce much more useful results, but are excellent at selling their work as important, while humanists lack any good PR for their subject. Der Amerikaner ist die Orchidee unter den MenschenVolker Pispers
I agree that there should be research for the sake of research, but I don't think there's anything wrong with speculating about what practical benefits may accrue from the research, as long as it isn't argued that the research is conducted solely for those practical reasons. We can look for them, and even try to anticipate what they may be, but we must not allow them to become the raison d'être for research.
As for the humanists, their subject of study just isn't all that popular with people. Familiarity breeds contempt, as they say. ;) Il faut se dépêcher d'agir, on a le monde à reconstruire
There was a time when supersymmetric models were all the rage. Now supersymmetry is a requirement to make string theory consistent and string theory is all the rage, so SuSy lives on, even though people have burned the original SuSy papers they wrote in the 1980's. We have met the enemy, and he is us — Pogo
He wrote astronomers and particle physicists as well don't produce much more useful results, but are excellent at selling their work as important, while humanists lack any good PR for their subject.
Except for the economists - arguably not so human at all, but easily the most successful of the humanities.
PR is usually seen as 'public education' - it's not usually acknowledged that it has a direct influence on research funding and future research directions.
More specifically, they claim they understand their subject well enough, at a quantitive level, to do detailed prediction and policy prescription, something the humanities in general are very reluctant about.
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