It's media, media , media that we lack (money, money, money) .. and the structures behind it.  Plus, once youg et a certain mythology some sort of "tradition" sets in... and then it is tough.

As Bit would say... Bbuy media!.. and as Chris would say... create new structure!!!

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude