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Migeru:
First of all, there's this idea that the facts are the narrative.

Well, the idea that all you have to do is explain facts to people and they'll work out the narrative for themselves.

Narratives are always moral, in the sense of promoting certain kinds of behaviour and discouraging others. But where the Left attacks very specific behaviours, the Right works by promoting feelings first and then adding a narrative wrapper around them.

It's literally Pavlovian conditioning. Make people scared about their jobs and tell them immigrants are coming to take them from them, and in no time you'll have people who hate immigrants.

It's like I said yesterday about 'show don't tell.' It's not just the bedrock of fiction, it's the bedrock of all story-telling, which makes it the bedrock of all politics and economics too.

The mistake the Left makes is putting the feelings last. That's why most campaigns are so ineffective - campaigners feel the outrage, but it's rarely communicated in a way that people who aren't already persuaded can get personally excited about.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Sat May 10th, 2008 at 04:30:54 PM EST
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... learned since the enlightenment.

Well, the idea that all you have to do is explain facts to people and they'll work out the narrative for themselves.

There are no such things as free-standing facts with relevance independent of systems of cause and effect.

A certain number of people will be able to build those kinds of systems for themselves that are sufficiently close to coherent that the facts they already "knew" suddenly snap into a new focus.

But that is not enough to bring enough people along quickly enough to build a change coalition. Its not enough to make the raw materials available to people for them to build those systems on a do it yourself basis ... we've also got to provide modular kits and pre-assembled models.


I've been accused of being a Marxist, yet while Harpo's my favourite, it's Groucho I'm always quoting. Odd, that.

by BruceMcF (agila61 at netscape dot net) on Mon May 12th, 2008 at 11:57:13 PM EST
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