It was specially awful in the 70's...indeed.. it was like deserting the battlefield...they completely forgot what they should have known about narratives,a bout narrrative feelings, and about media, and about..well about attacking the other narrative.

As you said, they thought fact contained the narrative...most accademics at that time would have failed to explain any story-telling coherently...

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude