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Short LTE should point out contradictions.. I still recall Helen letter abut the British gas market.. who doesn't?

Op-Ed , on the other hand should be a anrrative from the start.. taking shots at contradictions of teh opposite narrative.

Now, we need a media outreach.. :)

And El Pais would eb the target newspaper.. or El Mundo... Razon .. I doubt it...

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Mon May 12th, 2008 at 02:21:59 PM EST
[ Parent ]
Right, Helen's letter is one of the best we've had.

When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes
by Migeru (migeru at eurotrib dot com) on Mon May 12th, 2008 at 02:25:26 PM EST
[ Parent ]
Yes, and I think it was mostly because of that one killer sentence.

For most audiences you have to be able to make your point in a single sentence. Everything else in the op-ed is the carrier, but the maximum impact comes from that one sound-bite sized sentence of payload.

Kos is actually good at this - most of his front page comments look like throw-aways, but in fact they're very distilled one-two punches nailing a point or two.

One one I'm working on at the moment includes some talky fluff with comments from Greenspan and others, and a 'So why is it that economists are so very bad at managing money?'

by ThatBritGuy (thatbritguy (at) googlemail.com) on Mon May 12th, 2008 at 05:52:21 PM EST
[ Parent ]
Maybe I need to start reading El Pais again... ugh.

When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes
by Migeru (migeru at eurotrib dot com) on Mon May 12th, 2008 at 02:27:55 PM EST
[ Parent ]
Theya re the group of people more open to our arguments which can fall into other narratives...

El Mundo would be less receptive but still they like to think themselves as centrists and rationalists...

A pleasure

I therefore claim to show, not how men think in myths, but how myths operate in men's minds without their being aware of the fact. Levi-Strauss, Claude

by kcurie on Mon May 12th, 2008 at 02:38:48 PM EST
[ Parent ]

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