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Right, Helen's letter is one of the best we've had.

When the capital development of a country becomes a by-product of the activities of a casino, the job is likely to be ill-done. — John M. Keynes
by Migeru (migeru at eurotrib dot com) on Mon May 12th, 2008 at 02:25:26 PM EST
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Yes, and I think it was mostly because of that one killer sentence.

For most audiences you have to be able to make your point in a single sentence. Everything else in the op-ed is the carrier, but the maximum impact comes from that one sound-bite sized sentence of payload.

Kos is actually good at this - most of his front page comments look like throw-aways, but in fact they're very distilled one-two punches nailing a point or two.

One one I'm working on at the moment includes some talky fluff with comments from Greenspan and others, and a 'So why is it that economists are so very bad at managing money?'

by ThatBritGuy (thatbritguy (at) googlemail.com) on Mon May 12th, 2008 at 05:52:21 PM EST
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