And yet, to what extent are the preferences that we assume to be our own derived from our social experiences and the context in which we grew up?

Economists want us to believe that our preferences are our's alone, chosen by us, so that making them clear we are expressing something of ourselves.

Any good marketing executive will tell you why this is ridiculous.

And I'll give my consent to any government that does not deny a man a living wage-Billy Bragg