The question you should ask yourself is whether you can really grasp what a culture values through a survey instrument, because much of what constitutes culture is invisible to the people who live in that culture.

There's a whole mess of fight on methodology here.

And.....

A second thing that should concern everyone is the implicit believe that there is a universal development trajectory, which is implicit in the WVS approach.

First lower level needs (aka food, shelter, etc) are met, and then higher level needs (what is the purpose of life, etc.) are met.

Rationality is moving from lower level to higher level needs, so that poor people are in essence irrational and undeserving of our respect.

At heart it's an elitist approach.

And I'll give my consent to any government that does not deny a man a living wage-Billy Bragg