You probably never heard of ethology.

Um, have you?

Ethology - Wikipedia, the free encyclopedia

Ethology (from Greek: ἦθος, ethos, "character"; and -λογία, -logia) is the scientific study of animal behavior, and a branch of zoology (not to be confused with ethnology).

Contrary to what you seem to be implying, "ethology" is only tangentially related to "ethics".

I find this disappointingly symptomatic of the diary in general.

The fact is that what we're experiencing right now is a top-down disaster. -Paul Krugman