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During its existence, Aftonbladet has leant in different political directions. Initially liberal, it drifted towards conservatism under Harald Sohlman, Editor in Chief from 1890 to 1921. During World War I, a majority holding was sold to the German government in a secret arrangement. In 1929 the newspaper came under the control of the Kreuger family, when a majority of the shares was bought by Swedish Match, at that time the heart of Ivar Kreuger's corporate empire. Aftonbladet was labelled "neutral". In 1932 it backed Per Albin Hansson's new Social Democratic government. Just a few years later it realigned with the Liberal Party and turned to advocate liberal politics. Heavily influenced by pro-German staff members, the newspaper supported Germany during World War II. The Kreuger era came to an end on 8 October 1956. Despite interest from both the Liberal Party and the Centre Party, Torsten Kreuger sold Aftonbladet to the Swedish Trade Union Confederation. The ownership change was first followed by a slight drop in circulation. In the 1960s, however, the newspaper saw its circulation surge rapidly, peaking at 507,000. By the early 1990s Aftonbladet had run into economical problems, and many had begun to question the competence of the trade union movement as a media owner. On 2 May 1996, the Norwegian media group Schibsted acquired a 49.9 percent stake in the newspaper. The Swedish Trade Union Confederation kept the remaining 50.1 percent of its shares, and retains full control of the political direction of Aftonbladet's editorial page. The same year, its circulation passed that of long-time tabloid rival Expressen.
In 1929 the newspaper came under the control of the Kreuger family, when a majority of the shares was bought by Swedish Match, at that time the heart of Ivar Kreuger's corporate empire. Aftonbladet was labelled "neutral". In 1932 it backed Per Albin Hansson's new Social Democratic government. Just a few years later it realigned with the Liberal Party and turned to advocate liberal politics. Heavily influenced by pro-German staff members, the newspaper supported Germany during World War II.
The Kreuger era came to an end on 8 October 1956. Despite interest from both the Liberal Party and the Centre Party, Torsten Kreuger sold Aftonbladet to the Swedish Trade Union Confederation. The ownership change was first followed by a slight drop in circulation. In the 1960s, however, the newspaper saw its circulation surge rapidly, peaking at 507,000.
By the early 1990s Aftonbladet had run into economical problems, and many had begun to question the competence of the trade union movement as a media owner. On 2 May 1996, the Norwegian media group Schibsted acquired a 49.9 percent stake in the newspaper. The Swedish Trade Union Confederation kept the remaining 50.1 percent of its shares, and retains full control of the political direction of Aftonbladet's editorial page. The same year, its circulation passed that of long-time tabloid rival Expressen.
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