I sent a carton of ATinNM's Magic Decoder Rings® to pass out at the last ET-Meet Up.  Not my fault you didn't get one!

:-)

Basically it's saying:

Neuroeconomics uses Game Theory, psychology, and neurology to investigate how economic decisions are made.  Neuroeconomists are busily beavering away trying to figure out what it is they are trying to figure out and how to know when they find it.  This is all done in a "rich, interactive environment" since a poor, static environment is soooooooooooooooooo 19th Century.