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I've been saying this for nearly five years now, but you don't need deep pockets, or researchers. What you need is a web site with an official-looking header, a steady stream of not-very-throughly researched op-eds that can be promoted with email press releases, a postal address, possibly an office - which can be managed - and that's it.

That's all a lot of 'credible' Think Tanks really are.

The situation in the US is slightly different, because Washingon Think Tanks are farmed, so there's more of them and they do own real estate. This isn't necessary in either London or Brussels. It would certainly help to have a Westminster postal address rather than a Somerset one, but if the postal address is a registered office for accountancy purposes, not even that matters.

Press people parrot what they're given. That's how they work. They're conditioned to associate the words 'Think Tank' with credibility, and when there's a slow news day they're just as likely to print something with progressive spin as with reactionary spin.

The only reason the right does better at this is because they have the chutzpah to actually do it, rather than just thinking about doing it or talking about doing it.

Collectively, ET will continue to have minimal influence until this changes and we start driving the news cycle, instead of complaining and tutting that the Euro-sceptics are driving it.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Thu Apr 1st, 2010 at 10:32:35 AM EST
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