The audience is women union reps - the focus is communicating the gender impact of the cuts.  We aren't looking at brainstorming on a campaign, we are just trying to get reps to produce something and gather ideas for doing more practical stuff back in their workplaces.  

This isn't about DV per se, although an increased incidence in DV is associated with households who take in less than £20k, and is also associated with increased stress and financial worry.

Welsh DV campaigns more recently have highlighted the subtleties and behaviours that are not healthy in relationships.

We want to get messages out about the impact of cuts from the perspectives of unpaid care, employment, benefits and education.

The idea behind gathering examples of a range of successful campaigns/communication methods is to inspire reps to think out of the box about projects of their own and how they will communicate to their members.  Clips of people telling their personal stories always has an impact.