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Not advertising but still my favourite viral video...

by In Wales (inwales aaat eurotrib.com) on Tue Mar 15th, 2011 at 06:05:23 PM EST
[ Parent ]
Viral is a means to an end, not an end in itself.

A lot of viral videos have a simple formula - ordinary people doing clever/silly dance routines. For some reason, this has global appeal. (Who knows why?)

But while it gets you noticed, it may not be such a good way to get a message across.

Having said that - for what you have in mind, it could be one option to look at.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 16th, 2011 at 05:54:12 PM EST
[ Parent ]
As an example why it might not be good

b3ta.com links

Paddy Power have a new and very clever ad

Mod edit: Swapped out for kittens due to reasons detailed below


Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Wed Mar 16th, 2011 at 06:02:39 PM EST
[ Parent ]
I have a cat sat on my head right now.

The idea is to inspire some discussion about what does and doesn't work, and to get some ideas flowing that aren't just "let's do a poster".

by In Wales (inwales aaat eurotrib.com) on Wed Mar 16th, 2011 at 06:11:34 PM EST
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Posting an ad on b3ta?

Classic fail.

by ThatBritGuy (thatbritguy (at) googlemail.com) on Wed Mar 16th, 2011 at 06:17:18 PM EST
[ Parent ]
Looks like a typical agency meeting to me.

You can't be me, I'm taken
by Sven Triloqvist on Wed Mar 16th, 2011 at 06:23:19 PM EST
[ Parent ]
Had 20 minutes on the phone with a buy my malware cleaner/steal your credit card details bod, who was quite convinced he had someone worried about the supposed threat that he was waffling on about.  by sheer chance I had picked the phone up, managed to get him to give me his phone number on the grounds that I'd left my walet elsewhere so I'd ring him back. so pulled the pay as you go phone out, so if its a route to somewhere expensive number, checked I was still talking to scammer, then spun the conversation so he suddenly found himself looking down the barrel of someone who knew what they were talking about. he finally started panicing and put the phone down on me when I told him I was keeping him on the phoneline while the computer crimes unit checked that he was where he said he was and to expect a knock on the door very soon. :)

Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Wed Mar 16th, 2011 at 06:50:23 PM EST
[ Parent ]
one detail missed, it was this afternoon :)

Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Wed Mar 16th, 2011 at 07:04:54 PM EST
[ Parent ]
I was thinking of breaking the ice with that one.  Whenever campaigns I've been around have deliberately attempted to do something viral it has fallen flat.
by In Wales (inwales aaat eurotrib.com) on Wed Mar 16th, 2011 at 06:04:55 PM EST
[ Parent ]
Whenever campaigns I've been around have deliberately attempted to do something viral it has fallen flat.

That's because astroturf is usually boring. And classic advertising doubly so.

Social media are different from broadcast media. You have to allow a greater amount of individual customisation of the message, and thus inevitably some deviation from the party line. Advertisers schooled on broadcast media are used to working with a captive audience, where simple repetition suffices to turn even the dullest of slogans memorable.

Being a cynic, I think it's perfectly possible to make successful propaganda aimed at self-selecting, non-captive audiences. But the phenomenon is so new that the propaganda professionals mostly haven't discovered how to do it effectively yet.

- Jake

Friends come and go. Enemies accumulate.

by JakeS (JangoSierra 'at' gmail 'dot' com) on Tue Mar 22nd, 2011 at 07:42:20 AM EST
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