Oh my I can see it's impossible to understand.
We must win projects, and we must produce projects. So we have a number of days for that -and over a certain rate you simply don't win projects anymore, so you have some sort of maximum daily rate.

And we have nowhere enough production days for the sales objectives.
I'm told: "but you can hire". But of course, new recruits will have commercial objectives too...

Earth provides enough to satisfy every man's need, but not every man's greed. Gandhi