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Murdoch calls allegations 'deplorable' but NotW's £12m advertisers stand firm - Media news - Media Week

The commercial pressure on News International appeared to be mounting today, as a number of major brands announced that they were either withholding or reviewing their advertising spend with the News of the World in light of the allegations.

However, a further examination into the newspaper's biggest top 10 advertisers in the past 12 months, as tracked by Nielsen, highlights that despite the headlines and prevailing mood, not one of its major advertisers has withdrawn its advertising.

It may come as little surprise to those in the media industry to learn that out of the paper's leading advertisers, only one has pledged full support and announced no plans to review the situation - BSkyB.



Any idiot can face a crisis - it's day to day living that wears you out.
by ceebs (ceebs (at) eurotrib (dot) com) on Wed Jul 6th, 2011 at 12:15:53 PM EST

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