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I have called it insane. The Spanish Central Bank called it self-defeating and after a year of asking pretty please it issued a directive banning the practice.
So, your point is? There are three stories about the euro crisis: the Republican story, the German story, and the truth. -- Paul Krugman
In the short term, price wars are good for consumers, who can take advantage of lower prices. Often they are not good for the companies involved. The lower prices reduce profit margins and can threaten their survival. In the medium to long term, they can be good for the dominant firms in the industry. Typically, the smaller, more marginal, firms cannot compete and must close. The remaining firms absorb the market share of those that have closed. The real losers then, are the marginal firms and their investors. In the long term, the consumer may lose too. With fewer firms in the industry, prices tend to increase, sometimes higher than before the price war started.
In the medium to long term, they can be good for the dominant firms in the industry. Typically, the smaller, more marginal, firms cannot compete and must close. The remaining firms absorb the market share of those that have closed. The real losers then, are the marginal firms and their investors. In the long term, the consumer may lose too. With fewer firms in the industry, prices tend to increase, sometimes higher than before the price war started.
"It holds it as custodian and pays interest on it."
So the motivation for this price war is somewhat elusive. The prestige of being a custodian and paying interest?
I'm more used to looking businesses that try make profits or at least revenue. This concept of borrowing money from depositors as a beneficent service has me befuddled.
Also it brings the customer in the door so they can be sold loans. There are three stories about the euro crisis: the Republican story, the German story, and the truth. -- Paul Krugman
But more importantly, depositors don't ask for collateral. The discount window does. So when your balance sheet is full of shit, you are willing to pay your depositors for the privilege of not being asked questions.
If your balance sheet is not full of shit, however, there is no particular reason to prefer creditors who do not ask questions over ones who do.
- Jake
1A lot of bankers (and, unfortunately, regulators) are witch doctors who target cutesy rules of thumb like "lending/deposit ratio," Taylor rules or "even banks around the rediscount rate." Most of these rules of thumb are bullshit, but pass for plausible under ordinary conditions, because they basically amount to "do the same thing you did yesterday." Friends come and go. Enemies accumulate.
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