The Mexican revolutionary family has promoted the electoral fortunes of its electoral arm, the PRI, through the use of the Mexican variant on clientelism, caciquismo.8  The PRI has employed both the sold vote and the gregarious vote to increase turnout and the PRI margin of victory.9  The use of either the sold vote or the gregarious vote necessitate the availability of individuals whose costs and gains of voting can be so manipulated.  Historically, this has been maximized in the countryside, where both methods can be combined by rural caciques