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You obviously know your district very well and know what the issues are, but it strikes me from reading your CV and policy stance that you are appealing to voters almost entirely on economic issues. Whilst this will motivate many to vote for you I suspect your GOP opponent will probably also seek support on social wedge issues, reduced taxation, anti big Government, and even fundamentalist religion type issues.

Voting for most is an emotional as well as a rational/functional decision and many voters want to feel their representative is "one of them" and understands their fears and concerns regardless of the fact that, in practice, a local rep. doesn't have any role in many of such matters. You are representing/embodying their values as well as promising to do a competent job representing their economic interests.

I'm not suggesting you try to compete with your opponent on their turf, but that you fill out your CV a bit more to enable more voters to identify with you on a wider range of emotional levels as well as on the economic issues.

You may also wish to micro-target your message to focus on the different issues that are of most concern in different parts of your district.

Ask yourself the question: why would seniors vote for me? Why women, young people, unemployed, union members, minorities, free market business types etc. etc. and see if you can put in a positive message or hook that would attract many in each group.

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by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Thu Jun 7th, 2012 at 09:30:10 AM EST

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