Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
Well written. in some research I did for Guinness many years ago we discovered what factors influenced customers to order Guiness when they entered the pub. These factors were, in order of importance: 1) If the barman gave them a prompt like "it's a good day for a Guinness"; 2) If they saw lots of other customers drinking Guinness (indicating the pub has a good reputation for Guinness and a good beer flow through its lines and you weren't going to get a stale pint that had been in the line overnight) and 3) If the pub had a traditional rather than a modern Irish pub decor and atmosphere. It was this research which led to the "Irish Pub" decor concept being invented and eventually going global. In beer terms, a travesty, I know, but in marketing terms, one of the most successful marketing campaigns ever.

Index of Frank's Diaries
by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Thu Jan 24th, 2013 at 11:13:56 AM EST

Others have rated this comment as follows:


Occasional Series