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Social Media enables an interrupted flow of information (knowledge?) from the consumer all the way to the President of the Board of Directors.  Whether it will be used that way, under the present business forms of organization, remains to be seen.  My bet is on this change:

The one thing we do know about large corporations is they can't get out of their own way.  Big Business succeeds in a market niche and grows to be able to survive only in that niche doing the things causing them to succeed.  IOW, it's like Henry Ford's customer service, "They can have any color of car they want.  As long as it is black."

She believed in nothing; only her skepticism kept her from being an atheist. -- Jean-Paul Sartre

by ATinNM on Tue Jan 29th, 2013 at 02:18:04 PM EST
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