I'd argue that the set of values being evangelized is slightly different, and that they're not necessarily Capitalist.

Atomized individualism, material accumulation as the ultimate goal, and an 'anything goes so long as you don't get arrested' morality would describe it better.

Capitalism itself is a different sort of thing, I think, and one that's on the way out, if the current elites have anything to say about it.  It's much easier to live based on feudal rent extraction than it is to engage in capitalist competition, after all.