There's strong utility pushback here, too, but it's falling on its face on the west coast - or perhaps hoist on its own enviro-petard.

It just seems out here on the west coast that we (youth in particular) enjoy the Super Bowl, like the clever ads, and shun their message. As a result, miles driven, electrical power used, traffic accidents (speed-related in particular), and bar fights are all declining. Maybe it's the circles in which I circulate, but I rarely find anyone who does not 'get' renewable energy. And I do maintain rather wide circles. (Recently, I had to congratulate the Republican against whom I ran for state leg in 2010  for being the primary sponsor of an amazingly collaborative water management plan for the Yakima River watershed.)

CH - I too dismissed Lovins for many years, but, as I wrote above, this RMI is taking the kind of leadership role that can actually accomplish things.

paul spencer