It's not like social scientists haven't been engaged in studying precisely these things, all around the world, for over a century with only questionable results to date, mostly employed in the advertising and marketing fields, with marginal success at best.  I'm not sure that more DARPA funds would ever be able to add a significantly more to the state-of-the-art of community organizing than Saul Alinsky's well-known and extremely effective classics have already provided, free of charge, a long time ago.