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UK army recruitment ads target 'snowflake' millennials
The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. The campaign states that the army could use the "compassion" of "snowflakes", the "self-belief" of millennials, the "confidence" of selfie takers, and the "focus" of phone zombies.

by das monde on Sun Jan 6th, 2019 at 08:27:28 PM EST

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