Welcome to European Tribune. It's gone a bit quiet around here these days, but it's still going.
The point seems to me to be that social media groups are identified who do know what they want, or at least who hold a strong belief that they know what they want. Animal rights, for example, can unleash passionate violence in people. The trick then is to persuade those people, by fine-grained delivery of ads, that what they want is part of some more general scheme. Force-feeding geese and bull-fighting are evil, they are permitted in Europe, therefore the EU is evil, I am going to vote for Brexit.

Otherwise, you're right that the methods used are fundamentally those the advertising industry has been using for over half a century. The difference in speed and fine-grained delivery doesn't create a new paradigm, it does, however, up the game enormously. To the point where one may fairly say, this is a whole new ball game.

Things are going to slide, slide in all directions
Won't be nothing
Nothing you can measure anymore
L. Cohen

by john_evans (john(dot)evans(dot)et(at)gmail(dot)com) on Sun Jul 28th, 2019 at 07:41:31 AM EST
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