the Trump administration forced a catastrophic strategic surprise onto the American people. But unlike past strategic surprises -- Pearl Harbor, the Iranian revolution of 1979, or especially 9/11 -- the current one was brought about by unprecedented indifference, even willful negligence. Whereas, for example, the 9/11 Commission Report assigned blame for the al Qaeda attacks on the administrations of presidents Ronald Reagan through George W. Bush, the unfolding coronavirus crisis is overwhelmingly the sole responsibility of the current White House.

JOE BIDEN (looking at notes): "First of all, he has to tell - wait 'till the cases before anything happens..."

"Look, the whole idea is he's gotta get in place things that were shortages of."

pic.twitter.com/ukffjEoDQm

— Breaking911 (@Breaking911) March 31, 2020

btw, There's no art to successful sales. There are a few hard- and soft-sell techniques that are so simple even a cave man--the more unscrupulous the better--can do it, serially (bait 'n' switch) or in combination.

1. Over-promise, under-deliver.
   
2. Under-promise, over-deliver.
   
3. Free sampling, lock-in.