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British companies like Unilever are world leaders at creating, buying, developing food brands which they sell at premium prices in many markets and market niches. Most consumers would be unaware of their progeny and buy them simply out of habit when faced with a bewildering choice in a supermarket. Although cheaper supermarket own brands are making inroads on some of these market sectors, they remain money spinners for their owners with less price conscious or confident consumers.

As you say, once these consumers are forced to select a different brand, and find it is equally good or better, they may never return to their original favourites. Chains like Aldi and Lidl which focus on own brands are making significant gains in market share in the UK in any case, but supermarket chains in many European countries still retain a "British Bands" section for their British ex-pat customers - often at hugely inflated prices.

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by Frank Schnittger (mail Frankschnittger at hot male dotty communists) on Thu Oct 28th, 2021 at 06:43:06 PM EST
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