by In Wales
Tue Mar 15th, 2011 at 04:59:29 AM EST
I'm helping out with a trade union women's development weekend and we want to get reps thinking about more effective ways of getting their messages across to workers and union members.
I'm compiling a slideshow showing a range of ways of getting messages across, tapping into effective advertising campaigns, viral videos, songs, images, the Cameron airbrushed poster templates and so on.
We need our union reps to come up with more innovative ways of communicating to people. In particular, the session aims to look at how we can communicate the impact of the 'austerity' cuts on women. As I've said here before, these messages have become background noise. We need to make people sit up and listen/watch/absorb the message.
My question to you is, what makes for the most effective advertising? What examples of videos, images and so on could I point people at by way of inspiring them to come up with new ideas?